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British Music Streaming Success

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Streaming is showing year-on-year growth and bringing success for many UK artists.

BPI (The British Phonographic Industry) have today revealed new data from streaming giant Spotify. They inform us that 1 in 5 (19%) tracks streamed worldwide via Spotify in 2014, have been recorded by UK artists. This includes artists such as Coldplay, One Direction, Florence + the Machine, Arctic Monkeys, Royal Blood, Lily Allen and Mumford & Sons.

Ed Sheeran made streaming history with his latest album ‘X’ earlier this year. The record received the highest number of album streams in week one, accounting for 23,792,476 streams.

More recently, streaming success comes in the form of the EDM giant Calvin Harris. His latest single ‘Blame’ is the first track to surpass 10m streams in a week through Spotify in October 2014.

A huge growth in music consumption via streaming services is predicted in the UK. This year alone, UK music lovers have streamed an impressive 10.2 billion tracks so far, equivalent to 160 streams for each person in the country. In 2013 the number of streams amounted to 5.4 billion.

Clean Bandit, a British dance group (shown in above picture), currently hold the distinction of the most-streamed track of 2014 with ‘Rather Be’ (featuring Jess Glynne) which has been streamed more than 32 million times.

BPI and BRIT Awards Chief Executive, Geoff Taylor, says:

“Streaming music continues to surge forward at record speed with over 10bn streams served so far this year – nearly double last year’s figure.  We have soared past the landmark of 300m audio streams a week, adding another milestone as we continue to mark a Decade of Digital.”

Age Ratings For UK Music Videos

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Age ratings are now being introduced and will come into force from 3rd October into music videos to help protect children from unsuitable content.

BPI and three of the UK’s top music labels (Sony Music UK, Universal Music UK and Warner Music UK) have been working with the BBFC (British Board of Film Classification) to ensure the new regulations are approved and upheld. Vevo and YouTube are also working to introduce and test age-ratings as well as offering guidance as to the creation of new music videos which will be released online in the UK.

Geoff Taylor, the Chief executive of BPI, says “We want to give parents the information they need to make more informed decisions about the music videos they are happy for their children to see.  That’s why we introduced the Parental Advisory Scheme almost 20 years ago and why we are now working with the BBFC and with video platforms to pilot age ratings for UK music videos.  We hope that if the pilot is successful, video services will consider introducing parental filters as a key next step.”

Where appropriate the BBFC will rate the videos PG, 12, 12A, 15 or 18, the same as the BBFC Classification guidelines.

The first phase of the campaign will commence 3rd October which will see the music video ratings put into practice and ensure that both the Digital Service Providers have all the necessary ratings/guidance information. The second phase is yet to be announced but will see to it that the two DSPs display the guidance on-screen.

BPI explain that they have estimated around 20% of music videos released within the pilot are likely to be subject to a rating – the vast majority are unlikely to contain content that would be rated 12 or greater.  This estimate is based on a previous video catalogue audit of one of the companies taking part in the pilot.

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